{"id":407,"date":"2016-04-04T21:49:48","date_gmt":"2016-04-04T19:49:48","guid":{"rendered":"https:\/\/2016.belgrade.wordcamp.org\/?post_type=wcb_session&p=407"},"modified":"2016-06-04T00:53:17","modified_gmt":"2016-06-03T22:53:17","slug":"the-importance-of-being-first","status":"publish","type":"wcb_session","link":"https:\/\/belgrade.wordcamp.org\/2016\/session\/the-importance-of-being-first\/","title":{"rendered":"The importance of being first"},"content":{"rendered":"

Why innovation is important for business and marketing?<\/p>\n

It’s better to be first than it is to be better. It’s much easier to get into the mind first than to try to penetrate an existing market.<\/p>\n

If you can’t be first in a category, set up a new category you can be first in.<\/p>\n

Story of ManageWP and other products that created their own markets.<\/p>\n","protected":false},"excerpt":{"rendered":"

Why innovation is important for business and marketing? It’s better to be first than it is to be better. It’s much easier to get into the mind first than to try to penetrate an existing market. If you can’t be … Continue reading The importance of being first<\/span> →<\/span><\/a><\/p>\n","protected":false},"author":13820300,"featured_media":0,"template":"","meta":{"_wcpt_session_time":1465050600,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[406],"footnotes":""},"session_track":[260018],"session_category":[],"class_list":["post-407","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-track1"],"jetpack_likes_enabled":false,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pheGyg-6z","session_date_time":{"date":"June 4, 2016","time":"16:30"},"session_speakers":[{"id":"406","slug":"ivan-bjelajac","name":"Ivan Bjelajac","link":"https:\/\/belgrade.wordcamp.org\/2016\/speaker\/ivan-bjelajac\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/belgrade.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions\/407","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/belgrade.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/belgrade.wordcamp.org\/2016\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":2,"href":"https:\/\/belgrade.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions\/407\/revisions"}],"predecessor-version":[{"id":991,"href":"https:\/\/belgrade.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions\/407\/revisions\/991"}],"speakers":[{"embeddable":true,"href":"https:\/\/belgrade.wordcamp.org\/2016\/wp-json\/wp\/v2\/speakers\/406"}],"author":[{"embeddable":true,"href":"https:\/\/belgrade.wordcamp.org\/2016\/wp-json\/wporg\/v1\/users\/ivanbjelajac"}],"wp:attachment":[{"href":"https:\/\/belgrade.wordcamp.org\/2016\/wp-json\/wp\/v2\/media?parent=407"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/belgrade.wordcamp.org\/2016\/wp-json\/wp\/v2\/session_track?post=407"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/belgrade.wordcamp.org\/2016\/wp-json\/wp\/v2\/session_category?post=407"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}