Our design and development approach is often guided by our experience and personal preferences. We often set technical expectations of the project but neglect the user or the client ones. Whether you are doing a redesign or building a website from scratch — you can’t start the project without knowing about your target audiences and defining project outcomes. What makes a project successful? Is the redesign meant to improve user engagement and how? Do we want to increase the number of visits from mobile devices? Or reduce bounce rate? Defining clear goals up front helps you do the best possible work within these constraints. In this talk, you’ll learn tips and tricks on how to supercharge your design process by utilizing questionnaires, tools like HotJar, Google Analytics, and others to help you better understand your surroundings and make informed decisions.