The aim of this course is to help you in your first steps of online content writing, by focusing on strategic storytelling. You will learn through examples, so get ready to write your own story! By working on case studies you will apply storytelling to real life business scenarios. You will be provided with quality resources and ideas on how to write engaging stories, hook your reader, and draw them in to take the call to action.
Instructor: Nevena Tomovic, Marketing Coordinator at GoDaddy
Language: English
Duration: 2 hours
Bring along: A laptop
What you will learn:
• How to write an engaging story
• How to tailor your story for your target audience
• How to use stories in content marketing
These skills are your first stepping stone towards any online writing and marketing. This course will set you up for future copywriting and professional blogging. You will also be able to start your own blog successfully, and write for external business blogs.