Digital marketing, brand communication, and SEO strategy specialist (with a focus on WordPress websites), with over 10 years of experience in optimizing websites, content, and user experience.
As Marketing Director at Poliklinika Diva and founder of the Elementarno 42 consulting agency, I focus on developing SEO strategies, brand building, creating content architecture, and designing digital systems that deliver measurable results for companies and individuals seeking authentic visibility.
My experience spans website SEO architecture, marketing and content strategy, storytelling, copywriting, and digital education, as well as integrating marketing, user experience (UX), and communication into a cohesive, functional system. I view SEO as a detective process where understanding the user makes the critical difference in outcomes, and I believe the true superpower in the digital world isn’t the tools we use, but how well we understand people.
Before dedicating myself to digital marketing, I worked in radio, television, and the cultural sector – an experience that helps me better understand audiences and how they communicate today.
Outside of marketing, I am a licensed international rafting judge, a member of the Rafting Federation of Serbia, and an active cricket player.