Nobody Knows What You Know (And That’s Your Problem) [EN]

You’re good at what you do—but nobody knows it. This is the expertise-visibility gap, and it’s the reason talented WordPress professionals stay stuck at the same level while others land bigger clients, charge higher rates, and work on exciting projects. Being good at what you do is not enough. The WordPress market is crowded. Clients can’t tell the difference between a 10-year veteran and someone who finished a course last month. Unless you make that difference visible. In this talk, learn how to design a visibility strategy for yourself, the tools and tactics that help you build consistency, and how to identify your “Remarkable Content Angles”—the perspectives that make you the obvious choice for the right kind of clients.