The pitch has always been hardest in B2B. Nobody in the room believes their users have disabilities, and the law usually doesn’t apply to them anyway. Both of the standard arguments die on the table.
So stop making them.
B2B marketing teams already have a budget for being found. Right now they are watching organic traffic drain into AI answers and asking how to get cited instead of crawled past. There is no shortcut left for that, the same way there stopped being a shortcut for SEO. What search engines reward through engagement signals, and what a language model needs in order to extract and quote your content, come from the same source: clean, predictable, correctly labeled structure.
That is the accessibility work. Under a different name, paid out of a different budget.
In this session I show you which structural decisions do double duty for search, for AI visibility, and for the humans in between. How to demonstrate the gap on a client’s own site in a few minutes. And how to run the whole conversation without ever using the word compliance.
Takeaways
– Why SEO and GEO both run on the structure accessibility already requires
– How to show a B2B client the problem on their own site, live, in minutes
– Which stakeholder to take this to, and which budget line pays for it