AI promised that a website that once took 100 hours would now be done in 30, but almost nobody asks what we do with the other 70. If we log them as cost savings, we’ve entered a race to the bottom; if we reinvest them, we get something a generated site will never have.
This talk contrasts two approaches: AI-generated, where a single prompt compresses all phases, and AI-assisted, where the development process is broken down into steps, with AI supercharging each one while the web designer keeps the steering wheel.
We will go through actual work phases—from market and competitor research, through target audience and pain points, to copywriting, design, and iteration—and see what is worth investing the freed-up time into. Featuring practical examples, this talk is for freelancers, agencies, and designers who want to be better, not just faster.