Marcel Schmitz –

Marcel is the Founder and Principal Architect at Pluginslab, based in Porto, Portugal. With over a decade of experience engineering enterprise eCommerce platforms (WordPress/WooCommerce) and working with WordPress since 2011, he specializes in high-performance optimization, native mobile development, and cutting-edge AI integration. A regular speaker and community contributor, Marcel helps businesses scale, ship faster, and modernize their workflows through AI strategy and domain-specific LLM training.