{"id":1300,"date":"2026-07-21T11:57:02","date_gmt":"2026-07-21T09:57:02","guid":{"rendered":"https:\/\/belgrade.wordcamp.org\/2026\/?post_type=wcb_session&#038;p=1300"},"modified":"2026-09-03T11:54:39","modified_gmt":"2026-09-03T09:54:39","slug":"what-is-a-brand-and-how-to-fix-yours-sr","status":"publish","type":"wcb_session","link":"https:\/\/belgrade.wordcamp.org\/2026\/session\/what-is-a-brand-and-how-to-fix-yours-sr\/","title":{"rendered":"What is a brand and how to fix yours [SR]"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Aside from looking back at some well-known brand definitions that we&#8217;ve all heard but few have understood, we will try to offer our own definition. We will try to &#8220;measure&#8221; a brand, as well as explain what should and should not be done to fix it.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aside from looking back at some well-known brand definitions that we&#8217;ve all heard but few have understood, we will try to offer our own definition. We will try to &#8220;measure&#8221; a brand, as well as explain what should and should not be done to fix it.<\/p>\n","protected":false},"author":14230605,"featured_media":0,"template":"single-item-session-en","meta":{"_wcpt_session_time":1789736400,"_wcpt_session_duration":2400,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[2100],"footnotes":""},"session_track":[41],"session_category":[43],"class_list":["post-1300","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-talks","wcb_session_category-serbian"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pgXYN8-kY","session_date_time":{"date":"September 18, 2026","time":"3:00 pm"},"session_speakers":[{"id":"2100","slug":"miodrag-veljovic-en","name":"Miodrag Veljovi\u0107 &#8211;","link":"https:\/\/belgrade.wordcamp.org\/2026\/speaker\/miodrag-veljovic-en\/"}],"session_cats_rendered":"Serbian","_links":{"self":[{"href":"https:\/\/belgrade.wordcamp.org\/2026\/wp-json\/wp\/v2\/sessions\/1300","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/belgrade.wordcamp.org\/2026\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/belgrade.wordcamp.org\/2026\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":3,"href":"https:\/\/belgrade.wordcamp.org\/2026\/wp-json\/wp\/v2\/sessions\/1300\/revisions"}],"predecessor-version":[{"id":2579,"href":"https:\/\/belgrade.wordcamp.org\/2026\/wp-json\/wp\/v2\/sessions\/1300\/revisions\/2579"}],"speakers":[{"embeddable":true,"href":"https:\/\/belgrade.wordcamp.org\/2026\/wp-json\/wp\/v2\/speakers\/2100"}],"author":[{"embeddable":true,"href":"https:\/\/belgrade.wordcamp.org\/2026\/wp-json\/wporg\/v1\/users\/thchoperpilot"}],"wp:attachment":[{"href":"https:\/\/belgrade.wordcamp.org\/2026\/wp-json\/wp\/v2\/media?parent=1300"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/belgrade.wordcamp.org\/2026\/wp-json\/wp\/v2\/session_track?post=1300"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/belgrade.wordcamp.org\/2026\/wp-json\/wp\/v2\/session_category?post=1300"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}