{"id":1339,"date":"2026-07-21T12:01:59","date_gmt":"2026-07-21T10:01:59","guid":{"rendered":"https:\/\/belgrade.wordcamp.org\/2026\/?post_type=wcb_session&#038;p=1339"},"modified":"2026-09-01T09:31:28","modified_gmt":"2026-09-01T07:31:28","slug":"odakle-ce-doci-vas-sledeci-kupac-pronalazenje-u-2027-godini","status":"publish","type":"wcb_session","link":"https:\/\/belgrade.wordcamp.org\/2026\/session\/odakle-ce-doci-vas-sledeci-kupac-pronalazenje-u-2027-godini\/","title":{"rendered":"Odakle \u0107e do\u0107i va\u0161 slede\u0107i kupac? Pronala\u017eenje u 2027. godini [EN]"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Vi\u0161e od dve decenije formula za primarno pronala\u017eerenje bila je jednostavna: Google. Pi\u0161ite objave, rangirajte se, sakupljajte saobra\u0107aj. Ta ma\u0161inerija se gasi pred na\u0161im o\u010dima: odgovori ve\u0161ta\u010dke inteligencije gutaju klikove, sve vi\u0161e pretraga se zavr\u0161ava bez ijedne posete, a va\u0161a analitika ionako ne mo\u017ee da vidi pola onoga \u0161to pokre\u0107e kupce. Oni mogu sti\u0107i preko preporuke na Slacku, odgovora sa ChatGPT-ja, pomena u podkastu, a da se zabele\u017ee kao &#8220;direktna&#8221; poseta, \u0161to vam oduzima priliku da ciljano ulo\u017eite u taj kanal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ovo predavanje mapira kuda se pronala\u017eenje zapravo seli: AI asistenti koji preporu\u010duju proizvode a da nikada ne prika\u017eu va\u0161 sajt, kratki video-snimci, tamne dru\u0161tvene mre\u017ee (dark social) i privatni \u010detovi gde se de\u0161avaju stvarne preporuke, kao i uloga klasi\u010dne pretrage koja se smanjuje, ali nije mrtva.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vi\u0161e od dve decenije formula za primarno pronala\u017eerenje bila je jednostavna: Google. Pi\u0161ite objave, rangirajte se, sakupljajte saobra\u0107aj. Ta ma\u0161inerija se gasi pred na\u0161im o\u010dima: odgovori ve\u0161ta\u010dke inteligencije gutaju klikove, sve vi\u0161e pretraga se zavr\u0161ava bez ijedne posete, a va\u0161a analitika ionako ne mo\u017ee da vidi pola onoga \u0161to pokre\u0107e kupce. Oni mogu sti\u0107i preko [&hellip;]<\/p>\n","protected":false},"author":15489707,"featured_media":0,"template":"","meta":{"_wcpt_session_time":1789825800,"_wcpt_session_duration":2400,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[2022],"footnotes":""},"session_track":[25],"session_category":[44],"class_list":["post-1339","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-predavanja","wcb_session_category-engleski"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pgXYN8-lB","session_date_time":{"date":"September 19, 2026","time":"3:50 pm"},"session_speakers":[{"id":"2022","slug":"marina-vassilyovska","name":"Marina Vassilyovska","link":"https:\/\/belgrade.wordcamp.org\/2026\/speaker\/marina-vassilyovska\/"}],"session_cats_rendered":"Engleski","_links":{"self":[{"href":"https:\/\/belgrade.wordcamp.org\/2026\/wp-json\/wp\/v2\/sessions\/1339","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/belgrade.wordcamp.org\/2026\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/belgrade.wordcamp.org\/2026\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":4,"href":"https:\/\/belgrade.wordcamp.org\/2026\/wp-json\/wp\/v2\/sessions\/1339\/revisions"}],"predecessor-version":[{"id":2482,"href":"https:\/\/belgrade.wordcamp.org\/2026\/wp-json\/wp\/v2\/sessions\/1339\/revisions\/2482"}],"speakers":[{"embeddable":true,"href":"https:\/\/belgrade.wordcamp.org\/2026\/wp-json\/wp\/v2\/speakers\/2022"}],"author":[{"embeddable":true,"href":"https:\/\/belgrade.wordcamp.org\/2026\/wp-json\/wporg\/v1\/users\/vassilyovska"}],"wp:attachment":[{"href":"https:\/\/belgrade.wordcamp.org\/2026\/wp-json\/wp\/v2\/media?parent=1339"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/belgrade.wordcamp.org\/2026\/wp-json\/wp\/v2\/session_track?post=1339"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/belgrade.wordcamp.org\/2026\/wp-json\/wp\/v2\/session_category?post=1339"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}