{"id":1342,"date":"2026-07-21T12:02:26","date_gmt":"2026-07-21T10:02:26","guid":{"rendered":"https:\/\/belgrade.wordcamp.org\/2026\/?post_type=wcb_session&#038;p=1342"},"modified":"2026-09-01T09:31:17","modified_gmt":"2026-09-01T07:31:17","slug":"prodaja-pristupacnosti-accessibility-odjednom-je-postala-mnogo-laksa-cak-i-u-b2b-sektoru","status":"publish","type":"wcb_session","link":"https:\/\/belgrade.wordcamp.org\/2026\/session\/prodaja-pristupacnosti-accessibility-odjednom-je-postala-mnogo-laksa-cak-i-u-b2b-sektoru\/","title":{"rendered":"Prodaja pristupa\u010dnosti (accessibility) odjednom je postala mnogo lak\u0161a, \u010dak i u B2B sektoru [EN]"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Prodaja u B2B sektoru oduvek je bila najte\u017ea. Niko u prostoriji ne veruje da njihovi korisnici imaju invaliditet, a zakon im se obi\u010dno ionako ne primenjuje. Oba standardna argumenta padaju u vodu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zato prestanite da ih koristite.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">B2B marketin\u0161ki timovi ve\u0107 imaju bud\u017eet za to da budu vidljivi. Trenutno gledaju kako im organski saobra\u0107aj curi u odgovore ve\u0161ta\u010dke inteligencije i pitaju se kako da budu citirani umesto da ih sistem presko\u010di. Za to vi\u0161e nema pre\u010dice, isto kao \u0161to je nestala pre\u010dica za SEO. Ono \u0161to pretra\u017eiva\u010di nagra\u0111uju kroz signale anga\u017eovanja, i ono \u0161to je jezi\u010dkom modelu potrebno da bi izvukao i citirao va\u0161 sadr\u017eaj, poti\u010de iz istog izvora: \u010diste, predvidljive strukture sa ta\u010dnim oznakama.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To je posao u vezi sa pristupa\u010dno\u0161\u0107u. Pod drugim imenom, iz drugog bud\u017eeta.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">U ovoj sesiji \u0107u vam pokazati koje strukturne odluke imaju dvostruku ulogu za pretragu, vidljivost u sistemima ve\u0161ta\u010dke inteligencije i za ljude izme\u0111u. Kako da za nekoliko minuta poka\u017eete nedostatke na sopstvenom sajtu klijenta. I kako da vodite ceo razgovor a da nijednom ne pomenete uskla\u0111enost (compliance).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Klju\u010dne poruke:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Za\u0161to i SEO i GEO funkcioni\u0161u na bazi strukture koju pristupa\u010dnost ve\u0107 zahteva<\/li>\n\n\n\n<li>Kako da B2B klijentu poka\u017eete problem na njegovom sopstvenom sajtu, u\u017eivo, za nekoliko minuta<\/li>\n\n\n\n<li>Kojem stejkholderu da se obratite i koja stavka u bud\u017eetu to finansira<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Prodaja u B2B sektoru oduvek je bila najte\u017ea. Niko u prostoriji ne veruje da njihovi korisnici imaju invaliditet, a zakon im se obi\u010dno ionako ne primenjuje. Oba standardna argumenta padaju u vodu. Zato prestanite da ih koristite. B2B marketin\u0161ki timovi ve\u0107 imaju bud\u017eet za to da budu vidljivi. Trenutno gledaju kako im organski saobra\u0107aj curi [&hellip;]<\/p>\n","protected":false},"author":15091352,"featured_media":0,"template":"","meta":{"_wcpt_session_time":1789828800,"_wcpt_session_duration":2400,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[2014],"footnotes":""},"session_track":[25],"session_category":[44],"class_list":["post-1342","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-predavanja","wcb_session_category-engleski"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pgXYN8-lE","session_date_time":{"date":"September 19, 2026","time":"4:40 pm"},"session_speakers":[{"id":"2014","slug":"anne-mieke-bovelett-2","name":"Anne-Mieke Bovelett","link":"https:\/\/belgrade.wordcamp.org\/2026\/speaker\/anne-mieke-bovelett-2\/"}],"session_cats_rendered":"Engleski","_links":{"self":[{"href":"https:\/\/belgrade.wordcamp.org\/2026\/wp-json\/wp\/v2\/sessions\/1342","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/belgrade.wordcamp.org\/2026\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/belgrade.wordcamp.org\/2026\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":4,"href":"https:\/\/belgrade.wordcamp.org\/2026\/wp-json\/wp\/v2\/sessions\/1342\/revisions"}],"predecessor-version":[{"id":2481,"href":"https:\/\/belgrade.wordcamp.org\/2026\/wp-json\/wp\/v2\/sessions\/1342\/revisions\/2481"}],"speakers":[{"embeddable":true,"href":"https:\/\/belgrade.wordcamp.org\/2026\/wp-json\/wp\/v2\/speakers\/2014"}],"author":[{"embeddable":true,"href":"https:\/\/belgrade.wordcamp.org\/2026\/wp-json\/wporg\/v1\/users\/annebovelett"}],"wp:attachment":[{"href":"https:\/\/belgrade.wordcamp.org\/2026\/wp-json\/wp\/v2\/media?parent=1342"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/belgrade.wordcamp.org\/2026\/wp-json\/wp\/v2\/session_track?post=1342"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/belgrade.wordcamp.org\/2026\/wp-json\/wp\/v2\/session_category?post=1342"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}