{"id":1413,"date":"2026-07-21T12:18:50","date_gmt":"2026-07-21T10:18:50","guid":{"rendered":"https:\/\/belgrade.wordcamp.org\/2026\/?post_type=wcb_session&#038;p=1413"},"modified":"2026-09-01T09:28:46","modified_gmt":"2026-09-01T07:28:46","slug":"where-will-your-next-customer-come-from-discovery-in-2027","status":"publish","type":"wcb_session","link":"https:\/\/belgrade.wordcamp.org\/2026\/session\/where-will-your-next-customer-come-from-discovery-in-2027\/","title":{"rendered":"Where Will Your Next Customer Come From? Discovery in 2027 [EN]"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">For over two decades, the formula for primary discovery was simple: Google. Write posts, rank, collect the traffic. That machine is winding down in front of us: AI answers are swallowing clicks, more searches end without a single visit, and your analytics can&#8217;t see half of what drives buyers anyway. They may arrive from a Slack recommendation, a ChatGPT answer, a podcast mention, and get logged as &#8220;direct.&#8221;, costing you the opportunity to target the channel on purpose.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This talk maps where discovery is actually moving: AI assistants that recommend products without ever showing your site, short videos, dark social and private chats where the real referrals happen, and the shrinking-but-not-dead role of classic search.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>For over two decades, the formula for primary discovery was simple: Google. Write posts, rank, collect the traffic. That machine is winding down in front of us: AI answers are swallowing clicks, more searches end without a single visit, and your analytics can&#8217;t see half of what drives buyers anyway. They may arrive from a [&hellip;]<\/p>\n","protected":false},"author":15489707,"featured_media":0,"template":"single-item-session-en","meta":{"_wcpt_session_time":1789825800,"_wcpt_session_duration":2400,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[2019],"footnotes":""},"session_track":[41],"session_category":[40],"class_list":["post-1413","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-talks","wcb_session_category-english"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pgXYN8-mN","session_date_time":{"date":"September 19, 2026","time":"3:50 pm"},"session_speakers":[{"id":"2019","slug":"marina-vassilyovska-en","name":"Marina Vassilyovska &#8211;","link":"https:\/\/belgrade.wordcamp.org\/2026\/speaker\/marina-vassilyovska-en\/"}],"session_cats_rendered":"English","_links":{"self":[{"href":"https:\/\/belgrade.wordcamp.org\/2026\/wp-json\/wp\/v2\/sessions\/1413","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/belgrade.wordcamp.org\/2026\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/belgrade.wordcamp.org\/2026\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":3,"href":"https:\/\/belgrade.wordcamp.org\/2026\/wp-json\/wp\/v2\/sessions\/1413\/revisions"}],"predecessor-version":[{"id":2470,"href":"https:\/\/belgrade.wordcamp.org\/2026\/wp-json\/wp\/v2\/sessions\/1413\/revisions\/2470"}],"speakers":[{"embeddable":true,"href":"https:\/\/belgrade.wordcamp.org\/2026\/wp-json\/wp\/v2\/speakers\/2019"}],"author":[{"embeddable":true,"href":"https:\/\/belgrade.wordcamp.org\/2026\/wp-json\/wporg\/v1\/users\/vassilyovska"}],"wp:attachment":[{"href":"https:\/\/belgrade.wordcamp.org\/2026\/wp-json\/wp\/v2\/media?parent=1413"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/belgrade.wordcamp.org\/2026\/wp-json\/wp\/v2\/session_track?post=1413"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/belgrade.wordcamp.org\/2026\/wp-json\/wp\/v2\/session_category?post=1413"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}