{"id":1977,"date":"2026-08-12T12:07:13","date_gmt":"2026-08-12T10:07:13","guid":{"rendered":"https:\/\/belgrade.wordcamp.org\/2026\/?post_type=wcb_speaker&#038;p=1977"},"modified":"2026-08-12T12:48:24","modified_gmt":"2026-08-12T10:48:24","slug":"lena-gregorcic","status":"publish","type":"wcb_speaker","link":"https:\/\/belgrade.wordcamp.org\/2026\/speaker\/lena-gregorcic\/","title":{"rendered":"Lena Gregorcic"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Ja sam content strateg, tekstopisac, voditelj radionica i aktivni \u010dlan slovena\u010dke WordPress zajednice, sa vi\u0161e od jedne decenije iskustva u radu sa WordPressom, digitalnim marketingom i onlajn sadr\u017eajem. WordPress je bio u centru mnogih mojih profesionalnih i li\u010dnih projekata. Koristila sam ga za izgradnju i rast content platformi, razvoj anga\u017eovanih onlajn zajednica, podr\u0161ku preduze\u0107ima u njihovom digitalnom prisustvu i pretvaranje sadr\u017eaja u merljiv saobra\u0107aj, vidljivost i poslovne prilike. Jedan od mojih sopstvenih projekata zasnovanih na WordPressu izrastao je u portal sa vi\u0161e od 600 objavljenih \u010dlanaka i sna\u017enom organskom publikom. Kroz svoju kompaniju Kontentum, radim sa preduze\u0107ima i organizacijama na strategiji sadr\u017eaja, SEOu, mejl marketingu, planiranju veb-sajtova i digitalnoj komunikaciji. Tako\u0111e redovno dr\u017eim prakti\u010dne radionice iz digitalnog marketinga, na kojima polaznici u\u010de kako da planiraju veb-sajtove, defini\u0161u svoje ciljeve, sara\u0111uju sa pru\u017eaocima usluga, razumeju digitalne alate i donose bolje odluke o svom prisustvu na internetu. Uklju\u010dena sam u organizaciju WordPress okupljanja u Sloveniji od 2014. godine, poma\u017eem u vo\u0111enju WordPress Slovenia Facebook zajednice sa vi\u0161e od 5.000 \u010dlanova, i bila sam deo organizacionog tima prvog WordCampa Slovenia 2026. godine. Moj rad se nalazi na raskrsnici WordPressa, sadr\u017eaja, marketinga i edukacije. Posebno me zanima kako bolja komunikacija, jasnija strategija i sna\u017enije digitalne ve\u0161tine mogu dovesti do boljih veb-sajtova i kvalitetnije saradnje izme\u0111u klijenata i veb-stru\u010dnjaka.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ja sam content strateg, tekstopisac, voditelj radionica i aktivni \u010dlan slovena\u010dke WordPress zajednice, sa vi\u0161e od jedne decenije iskustva u radu sa WordPressom, digitalnim marketingom i onlajn sadr\u017eajem. WordPress je bio u centru mnogih mojih profesionalnih i li\u010dnih projekata. Koristila sam ga za izgradnju i rast content platformi, razvoj anga\u017eovanih onlajn zajednica, podr\u0161ku preduze\u0107ima u [&hellip;]<\/p>\n","protected":false},"author":9408594,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_wcpt_user_name":"Ron Ja","footnotes":""},"speaker_group":[48],"class_list":["post-1977","wcb_speaker","type-wcb_speaker","status-publish","hentry","wcb_speaker_group-sr"],"jetpack_sharing_enabled":true,"avatar_urls":{"24":"https:\/\/secure.gravatar.com\/avatar\/f8e49daf3a3badf7bda1403d95757eafd9541b1fab7de2c822a9a42423f9614e?s=24&d=mm&r=g","48":"https:\/\/secure.gravatar.com\/avatar\/f8e49daf3a3badf7bda1403d95757eafd9541b1fab7de2c822a9a42423f9614e?s=48&d=mm&r=g","96":"https:\/\/secure.gravatar.com\/avatar\/f8e49daf3a3badf7bda1403d95757eafd9541b1fab7de2c822a9a42423f9614e?s=96&d=mm&r=g","128":"https:\/\/secure.gravatar.com\/avatar\/f8e49daf3a3badf7bda1403d95757eafd9541b1fab7de2c822a9a42423f9614e?s=128&d=mm&r=g","256":"https:\/\/secure.gravatar.com\/avatar\/f8e49daf3a3badf7bda1403d95757eafd9541b1fab7de2c822a9a42423f9614e?s=256&d=mm&r=g","512":"https:\/\/secure.gravatar.com\/avatar\/f8e49daf3a3badf7bda1403d95757eafd9541b1fab7de2c822a9a42423f9614e?s=512&d=mm&r=g"},"_links":{"self":[{"href":"https:\/\/belgrade.wordcamp.org\/2026\/wp-json\/wp\/v2\/speakers\/1977","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/belgrade.wordcamp.org\/2026\/wp-json\/wp\/v2\/speakers"}],"about":[{"href":"https:\/\/belgrade.wordcamp.org\/2026\/wp-json\/wp\/v2\/types\/wcb_speaker"}],"author":[{"embeddable":true,"href":"https:\/\/belgrade.wordcamp.org\/2026\/wp-json\/wp\/v2\/users\/9408594"}],"replies":[{"embeddable":true,"href":"https:\/\/belgrade.wordcamp.org\/2026\/wp-json\/wp\/v2\/comments?post=1977"}],"version-history":[{"count":1,"href":"https:\/\/belgrade.wordcamp.org\/2026\/wp-json\/wp\/v2\/speakers\/1977\/revisions"}],"predecessor-version":[{"id":1982,"href":"https:\/\/belgrade.wordcamp.org\/2026\/wp-json\/wp\/v2\/speakers\/1977\/revisions\/1982"}],"wp:attachment":[{"href":"https:\/\/belgrade.wordcamp.org\/2026\/wp-json\/wp\/v2\/media?parent=1977"}],"wp:term":[{"taxonomy":"wcb_speaker_group","embeddable":true,"href":"https:\/\/belgrade.wordcamp.org\/2026\/wp-json\/wp\/v2\/speaker_group?post=1977"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}