{"id":1985,"date":"2026-08-12T12:09:23","date_gmt":"2026-08-12T10:09:23","guid":{"rendered":"https:\/\/belgrade.wordcamp.org\/2026\/?post_type=wcb_speaker&#038;p=1985"},"modified":"2026-08-12T12:48:49","modified_gmt":"2026-08-12T10:48:49","slug":"vassilena-valchanova","status":"publish","type":"wcb_speaker","link":"https:\/\/belgrade.wordcamp.org\/2026\/speaker\/vassilena-valchanova\/","title":{"rendered":"Vassilena Valchanova"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Vassy je content strateg i stru\u010dnjak za komunikaciju brenda, koja poma\u017ee kompanijama i konsultantima da postanu poznati po onome \u0161to znaju. Tokom 15 godina, sara\u0111ivala je sa tehnolo\u0161kim kompanijama, B2B agencijama, osniva\u010dima i pojedina\u010dnim stru\u010dnjacima kako bi njihovu ekspertizu pretvorila u vidljivost \u2014 kroz pozicioniranje brenda, strategiju sadr\u017eaja i misaono liderstvo (thought leadership). Sopstvenu reputaciju je izgradila od nule, bez podr\u0161ke velike agencije ili poznate kompanije, a sada poma\u017ee i drugima da postignu isto. Vassy je govornik na konferencijama, vodi radionice i deli svoja saznanja putem svog bloga i kurseva, a sve to se mo\u017ee prona\u0107i na <a href=\"https:\/\/valchanova.me\">https:\/\/valchanova.me<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vassy je content strateg i stru\u010dnjak za komunikaciju brenda, koja poma\u017ee kompanijama i konsultantima da postanu poznati po onome \u0161to znaju. Tokom 15 godina, sara\u0111ivala je sa tehnolo\u0161kim kompanijama, B2B agencijama, osniva\u010dima i pojedina\u010dnim stru\u010dnjacima kako bi njihovu ekspertizu pretvorila u vidljivost \u2014 kroz pozicioniranje brenda, strategiju sadr\u017eaja i misaono liderstvo (thought leadership). Sopstvenu reputaciju [&hellip;]<\/p>\n","protected":false},"author":9408594,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_wcpt_user_name":"vasvalch","footnotes":""},"speaker_group":[48],"class_list":["post-1985","wcb_speaker","type-wcb_speaker","status-publish","hentry","wcb_speaker_group-sr"],"jetpack_sharing_enabled":true,"avatar_urls":{"24":"https:\/\/secure.gravatar.com\/avatar\/e7fbe6227833371ac820506ee787f6c3ef2541d2448b30a177df1be360d11a36?s=24&d=mm&r=g","48":"https:\/\/secure.gravatar.com\/avatar\/e7fbe6227833371ac820506ee787f6c3ef2541d2448b30a177df1be360d11a36?s=48&d=mm&r=g","96":"https:\/\/secure.gravatar.com\/avatar\/e7fbe6227833371ac820506ee787f6c3ef2541d2448b30a177df1be360d11a36?s=96&d=mm&r=g","128":"https:\/\/secure.gravatar.com\/avatar\/e7fbe6227833371ac820506ee787f6c3ef2541d2448b30a177df1be360d11a36?s=128&d=mm&r=g","256":"https:\/\/secure.gravatar.com\/avatar\/e7fbe6227833371ac820506ee787f6c3ef2541d2448b30a177df1be360d11a36?s=256&d=mm&r=g","512":"https:\/\/secure.gravatar.com\/avatar\/e7fbe6227833371ac820506ee787f6c3ef2541d2448b30a177df1be360d11a36?s=512&d=mm&r=g"},"_links":{"self":[{"href":"https:\/\/belgrade.wordcamp.org\/2026\/wp-json\/wp\/v2\/speakers\/1985","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/belgrade.wordcamp.org\/2026\/wp-json\/wp\/v2\/speakers"}],"about":[{"href":"https:\/\/belgrade.wordcamp.org\/2026\/wp-json\/wp\/v2\/types\/wcb_speaker"}],"author":[{"embeddable":true,"href":"https:\/\/belgrade.wordcamp.org\/2026\/wp-json\/wp\/v2\/users\/9408594"}],"replies":[{"embeddable":true,"href":"https:\/\/belgrade.wordcamp.org\/2026\/wp-json\/wp\/v2\/comments?post=1985"}],"version-history":[{"count":3,"href":"https:\/\/belgrade.wordcamp.org\/2026\/wp-json\/wp\/v2\/speakers\/1985\/revisions"}],"predecessor-version":[{"id":2108,"href":"https:\/\/belgrade.wordcamp.org\/2026\/wp-json\/wp\/v2\/speakers\/1985\/revisions\/2108"}],"wp:attachment":[{"href":"https:\/\/belgrade.wordcamp.org\/2026\/wp-json\/wp\/v2\/media?parent=1985"}],"wp:term":[{"taxonomy":"wcb_speaker_group","embeddable":true,"href":"https:\/\/belgrade.wordcamp.org\/2026\/wp-json\/wp\/v2\/speaker_group?post=1985"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}